Because it stores away to such a tight package, I have it with me all the time. It’s great when you’re out on walks with the dog and you want a clean surface to rest on. Stick it in the washing machine and you’re good to go again. It’s also a good makeshift wind breaker/wrap. If the park bench is wet, throw on the Matador blanket and viola! Also gather and wraps things up in a makeshift bundle. Line the car seat when you’re sweat and don’t want to spend time cleaning the seat later (same goes for a messy dog in the car). Trunk liner for messy payloads like bags of soil, bike etc. Plenty of uses even for a city dweller.